2024 Toyota Prius Prime in New Westminster, BC

If you want the confidence of an efficient hybrid engine, but the convenience of an EV, the 2024 Prius Prime is the vehicle you’ve been looking for. Packed with some of the latest features and amenities, and offering a spirited driving experience, the new Prius Prime is a commuter’s dream, while still offering the robust driving you want to go on a road-trip. Stylish, evocative, and available in three ever-more-luxurious trim levels. Read on to learn more about the 2024 Toyota Prius Prime PHEV with the team here at Westminster Toyota.


Redesigned Platform

The 2024 Toyota Prius Prime has been given a redesigned frame, making it 50mm lower, 25mm longer, and 20mm wider than the previous generation model. This reduces the weight of the vehicle, as well as creating a lower centre of gravity, for a more sure-footed and sporty driving experience.

Sporty Style

The 2024 Prius Prime is a stylish vehicle, with a sleek profile and a firm, wide stance. The rear-seat battery helps give it a lower centre of gravity, while the aerodynamic exterior helps it reduce drag. It comes in all three primary colours, as well as white, black and two shades of grey.


Driver Focus

The cabin of the 2024 Prius Prime is designed around the driver, ensuring you’ll have everything you need quickly at hand, all using soft-touch materials which are a pleasure to handle. The standard heated, leather-wrapped steering wheel will keep your hands nice and warm in the winter months.

Cozy Comfort

The 2024 Toyota Prius Prime comes standard with heated front seats, to ensure you’ll be able to enjoy your drive no matter the season. The available rear heated seats extend that comfort to the back, and available ventilated seating makes summer driving a cool experience, even on the hottest days.



Toyota Multimedia

The standard Toyota Multimedia System in the 2024 Prius Prime offers wireless Apple CarPlay and Android Auto™. Not only can you connect up your smartphone to use its apps and features, the system comes with a suite of connected services including Remote Connect and Drive Connect.

Digital Key

Forgot your keyfob in the house? No problem! With the 2024 Prius Prime’s available Digital Key, your smartphone can act as the key! Better yet, you can share the Digital Key with friends or family, giving them full or partial access to your vehicle as needed.


Hybrid Engine

The 2024 Toyota Prius Prime is equipped with a 5th generation hybrid powertrain. The 2.0L engine offers 220 horsepower, and is able to go from 0-100km/h in just 6.8 seconds. By alternating between the engine and the battery, it can go up to 962 kms on a full charge in hybrid mode, while the regenerative braking system keeps the battery topped up on the go.

Electric Battery

You don’t need to touch a drop of gas when you’re doing your daily errands or commute in the 2024 Prius Prime. Switch to EV mode to go all-electric, and the lithium-ion battery situated behind the rear passenger seats will take over, allowing you to travel up to an estimated 72km on a full charge.


Safety Sense

The 2024 Prius Prime comes standard with the Toyota Safety Sense™ 3.0 system. It features numerous drive assistance systems to help keep you safe on the road including pre-collision assist with pedestrian and bicycle detection, emergency steering assist, full speed dynamic radar cruise control, lane departure alert, automatic high beams, and more!

Traffic Jam Assist

For the first time, the 2024 Toyota Prius Prime is available with a Traffic Jam Assist system, which helps during low-speed, stop-and-go travel. The Prius Prime can automatically take care of acceleration, braking, and steering for you while keeping a safe distance from the vehicle in front of you in slower traffic situations.

2024 Toyota Prius Prime Trims



Starting at $42,532*

Key Features:

  • Up to 72km EV range
  • Wireless Apple CarPlay and Android Auto™
  • Heated Front Seats and Steering Wheel
New Toyota Prius Prime Inventory


Starting at $47,272*

Key Features:

  • Up to 64km EV range
  • 12.3″ Toyota Multimedia System
  • Traffic Jam Assist
New Toyota Prius Prime Inventory
XSE Premium

XSE Premium

Starting at $51,032*

Key Features:

  • 8-speaker JBL sound system
  • Digital Key
  • Power Backdoor
New Toyota Prius Prime Inventory

Shop Your Toyota Prius Prime With Westminster Toyota

Drive with confidence and efficiency thanks to the 2024 Toyota Prius Prime PHEV. Come visit us at Westminster Toyota to see one for yourself, or book a test drive to feel how it handles on the city streets. If you’ll be considering a trade-in, we can help give an online appraisal before you shop. Our Toyota certified service centre is also available to book you in as soon as possible to help with any issues you may currently be experiencing.