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It's the most wonderful time of the year for car show enthusiasts and automobile manufacturers alike. Just over one month into the new year and we're in the thick of the season. It all began with Detroit's North American International Auto Show (NAIAS) which ran from January 8 to 22. Toyota was the talk of the 2016 car show circuit, and it looks like we're off to a great start in 2017 after an especially impressive representation at the NAIAS. Let's take a look at the key highlights, and what you can look forward to in the year (and years) ahead from North America's favorite manufacturer.
Top 3 Moments from Toyota at Detroit's 2017 North American International Auto Show
2018 Toyota Camry Reveal
You're going to want to set aside some time to watch a recap of the 2018 Camry live stream reveal at the 2017 NAIAS above. Touted as one of the major highlights of the show, all sorts of adjectives were used to describe the Camry that have not been used to identify it before, including aggressive and really sexy.
Toyota itself is admitting that the new Camry will ruffle some feathers. The eighth-generation sedan has received a major overhaul, evolving from a proven and dependable car to an even more exciting and emotionally charged vehicle, ripe with character. Utilizing new Toyota New Global Architecture (TNGA), the 2018 Camry has an entirely new engine and transmission under the GA-K platform. Consumers will note new design features, including a sleeker/lower profile (hood, roof, seating), a two-piece grille, a wider wheel base, and lower belt line. Drivers will feel the difference, with the 2018 Camry offering three drivetrains: a 3.5 L V6, 2.5 L four-cylinder, and hybrid. The Camry's eight-speed automatic transmission is linked to the four-cylinder engine. The Camry will also be available (again) in four grades: LE, XLE, SE and XSE. Complete this form to note your interest in the up and coming Camry and we'll get in touch. Need a new Camry today? View the 2017 Camry here and Camry hybrid here.
2018 NASCAR Camry Unveiled
The Camry stole the show in more ways than one. Next to the 2018 LE, XLE, SE and XSE reveals, the introduction of Toyota's NASCAR entry made headlines at the event and on the stage. The crowd went wild as drivers Kyle Busch and Denny Hamlin came out to introduce it. After an epic 2016 on the Sprint Cup circuit, Toyota is ramping things up for the year ahead. The 2018 NASCAR Camry will compete on the race track in 2017 as Toyota defends its Premier Series manufacturer's championship. By the looks of this enhanced racing machine, Toyota is looking at another groundbreaking year on the track.
Seeing Green in 2017
This year's NAIAS confirmed what everyone already knows. The future is eco-friendly. And Toyota continues to lead the way in this charge. The new Prius Prime made its first ever NAIAS visit, showcasing its electrifying design and advanced electric powertrain that delivers an astonishing EPA-estimated 133 MPGe (miles per gallon equivalent), the highest rating in the industry. The 2018 Camry Hybrid was also on deck, and a part of the big reveal detailed above. Then there was the return of one of the biggest eco-conscious stories of last year's NAIAS. The Toyota Miria arrived once again. The 2017 Mirai features a pioneering hydrogen fuel cell which combines hydrogen and oxygen to generate electricity onboard, while emitting only water vapor (see video above). The Mirai is a zero emission vehicle with an EPA estimated driving range of 312 miles! NAIAS attendees were blown away when it was exhibited that the electric vehicle refuels in just five minutes. What was once deemed to be a car of the future, is here today.
Stay tuned to our blog as we continue to cover the rest of the auto show circuit in the months ahead.