With the 2016 New York International Auto Show in the books the top car show schedule (for North America) of the year has come to a close. These events allow manufacturers to showcase their up and coming releases, modifications, and concepts cars to whet the appetites of those wondering what the future holds. Industry experts, reporters, bloggers, and automobile enthusiasts from around the world were on deck. Today we wrap up "the season" with exciting highlights from Toyota's own representation at the top three shows of the year.
After concluding a run from March 25 to April 3, the 2016 NY International Auto Show equaled a resounding success for Toyota. The FORBES Magazine title Toyota Rules at New York Auto Show Despite Supercar Competition says it all. For starters, the Toyota Mirai hydrogen fuel cell vehicle landed the 2016 World Green Car award. Then, the 2017 Toyota Corolla 50th Anniversary Special Edition made its debut at the show and was accompanied by a fun BuzzFeed video series featuring actresses Gina Rodriguez and Hannah Simone who shared Corolla memories from the days past when they just arrived in Hollywood. The event also reminded attendees of the dissolution of the Toyota Scion. Why bring up the passing of an era, especially when it marked the phasing out of the famed FR-S coupe? Because Toyota unleashed the renamed, fresh faced, and more powerful 2017 Toyota 86 in its place. To cap it all off, Toyota debuted its revamped Prius, complete with a Transformer-eque name - the 2017 Prius Prime.
The continent's largest auto show ran from February 13 to 21 and once again Toyota was a hit. Toyota debuts at the 2016 Chicago Auto Show focused on the off-road. With rally racing all the rage, Toyota unveiled its Rally RAV4, powered by a stock RAV4 2.5 liter, four cylinder engine which generates 176 horsepower and 172 lb ft of torque. By introducing this vehicle, Toyota has thrown down the gauntlet not only to stamp its place in the racing world, but to market the versatility of the RAV4, be it on suburban roads or tough desert trails. On a more practical (but no less impactful) note, Toyota also debuted the 2017 Tacoma TRD Pro series, with Off-Road.com headlining the vehicle as one of the highlights of the event.
Toyota's concept car showcase in Chicago really stole the show. First there was the TRON-inspired Toyota FV2 (very cool!) but what really got the crowd excited was a new conceptual take on the Mirai (recent recipient of the 2016 World Green Car award). As if to take a page out of Toyota's top moments in Hollywood history, the Toyota "Back to the Future" Mirai was unveiled (pictured below), complete with DeLorean styled gull wing doors.
Detroit's North American International Auto Show is the Kentucky Derby of the car show triple crown. This year Motown delivered its NAIAS run between January 11 to 24. Toyota made headlines by announcing an exciting partnership with Kymeta, and displayed a research vehicle based on the Mirai fuel cell car, equipped with their (Kymeta's) satellite communications technology.
The future of automobile communications aside, Toyota held back at this event, preferring to unveil its big debuts in Chicago and New York. That being said, Toyota still provided attendees with eye candy concepts, including the freewheeling i-Road (you need to see this thing in action) and the Toyota Kikai (both pictured below).
Toyota Kikai concept car
Toyota i-Road via abcnews.com
Stay tuned as the (non-concept) vehicles debuted at the above auto shows make their way into the Canadian market (this fall). Keep checking in on our new vehicle line-up or contact us directly at 604.520.3333 to learn more.